Land Rover eyes wider appeal, signs Sharapova
13 Apr 2006 | by Michael Bush
NEW YORK: Land Rover has announced a three-year partnership with female tennis star Maria Sharapova.
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Motorcycle industry revs up female-focused marketing
20 Sep 2007 | by Irene Chang
the female audience. 3 Harley-Davidson is a sponsor of Femmoto, an event in Las Vegas for women riders ...
Editors' choice: Out in front
02 Jan 2006 | by Julia Hood and PRWeek staff
's first female corporate officer. Otto has observed the growth of PR within corporations long before ...
Mitsubishi creates a new VP job, promotes O'Brien
13 Nov 2000 | by MIKE DAVIES
the second female to head an auto company's PR staff. Last spring, Debra Sanchez Fair was promoted to chief ... activity in 1996 to help defuse a sexual harassment suit brought by female factory employees. Prior ...
NEWS IN BRIEF
15 May 2000 | by AIMEE GROVE
support for Viagra) and 3M (general PR for the company s ScotchBrite and High Performance Cloth lines ...
Ford nabs Nissan vet to drive its PR machine
21 Feb 2000 | by JOHN FRANK
candidates. Another source said Nasser extended the job to a female PR pro at a major industrial company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
