Positive thinking
22 Oct 2007 | by Tonya Garcia
with celebrities that only 7% of the directors in Hollywood are female. Females are always clamoring for good ...
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Interactive One selects DKC for brand awareness campaign
12 Aug 2008 | by Frank Washkuch
Web sites target black Americans, but HelloBeautiful.com has content created specifically for female ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
consumers, evenly split between male and female (112 and 113) and sliced about equally among three age ...
Holiday campaign touts iVillage's green message
10 Oct 2007 | by Randi Schmelzer
To celebrate the holiday season, the female-focused media hub will launch environmentally friendly editorial content across its network of communities, said Mary Beth Gonzalez, New York-based VP of sales marketing at iVillage. The effort is a cross-network extension of iVillage s iGoGreen community, which ...
Products and Tools this week
08 Oct 2007 | by Tonya Garcia
to follow graph and chart format. For example, I now know that of my 100 plus friends, 51% are female, 47 ...
Motorcycle industry revs up female-focused marketing
20 Sep 2007 | by Irene Chang
the female audience. 3 Harley-Davidson is a sponsor of Femmoto, an event in Las Vegas for women riders ...
Rice giant taps Ali
17 Sep 2007 | by Michael Bush
with former female boxer Laila Ali and the Kids Cafe program of America's Second Harvest - The Nation's Food
Secret's dance contest moves women to display confidence
30 Aug 2007 | by Randi Schmelzer
embodied the belief that female confidence is sexy, MMC sought to capture that spirit and essence, [and ... launched Secret s Show Us Your Moves, a casting call for the US hottest female dancer. Kicked off in New ...
Hearst rolls out new mobile sites
21 Aug 2007 | by Hamilton Nolan
Hearst s launches are for two of its premier female-targeted titles, Marie Claire (m.marieclaire.com) and Harper s Bazaar (m.bazaar.com). Assisting the company in the launch is New York-based Larkin/ Volpatt Communications, which was recently signed as Hearst Digital Media s AOR, according to agency partner Michael ...
Two-phase effort helps relaunch Today Sponge
08 Aug 2007 | by Alexandra Bruell
drawings of female characters at different stages of their lives. We wanted something to stand out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
