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The spirit of generosity

consumers, evenly split between male and female (112 and 113) and sliced about equally among three age ...

Holiday campaign touts iVillage's green message

To celebrate the holiday season, the female-focused media hub will launch environmentally friendly editorial content across its network of communities, said Mary Beth Gonzalez, New York-based VP of sales marketing at iVillage. The effort is a cross-network extension of iVillage s iGoGreen community, which ...

When research made a difference

planned on rolling out a product aimed at female consumers, it knew it needed the right data ... -provoking to say to the media and to women about female sexuality." WATSON PHARMA For the more than 33 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.