The spirit of generosity
22 Oct 2007 | by Tonya Garcia
consumers, evenly split between male and female (112 and 113) and sliced about equally among three age ...
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Positive thinking
22 Oct 2007 | by Tonya Garcia
with celebrities that only 7% of the directors in Hollywood are female. Females are always clamoring for good ...
Holiday campaign touts iVillage's green message
10 Oct 2007 | by Randi Schmelzer
To celebrate the holiday season, the female-focused media hub will launch environmentally friendly editorial content across its network of communities, said Mary Beth Gonzalez, New York-based VP of sales marketing at iVillage. The effort is a cross-network extension of iVillage s iGoGreen community, which ...
When research made a difference
02 Feb 2006 | by Craig McGuire
planned on rolling out a product aimed at female consumers, it knew it needed the right data ... -provoking to say to the media and to women about female sexuality." WATSON PHARMA For the more than 33 ...
Database aims to up use of female experts in press
13 Oct 2005 | by Erica Iacono
NEW YORK: A new online database of female experts seeks to erase the disparity of women...noticed a discrepancy in the amount of female experts being quoted in the media. Marie Wilson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
