Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
tea: older females, Simrany notes. Keeping in line with major consumer trends, the Tea Council ...
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Rice giant taps Ali
17 Sep 2007 | by Michael Bush
with former female boxer Laila Ali and the Kids Cafe program of America's Second Harvest - The Nation's Food
Daytona 500 marks 50th year with marketing blitz at Kroger
28 Jun 2007 | by Irene Chang
are female. In addition, for every two new NASCAR fans, one of them is a woman. 5 NASCAR PR agency Taylor ...
Anything but flat
23 Oct 2006 | by Michael Bush
the 'everyday gourmet,' primarily male and female, 35 and older," Crockett says. "These are brand enthusiasts ...
Celestial Seasonings touts tea's connection to health
04 Jun 2006 | by Hamilton Nolan
featuring famous female chefs' recipes with tea ingredients. Results Joe Beauprez, Celestial ...
Achieving brand relevance in a crowded marketplace
31 Oct 2005 | by Michael Olguin
to fitness-crazed female urbanites. This message was effectively communicated through press releases, online ...
Wine marketers adapt to a more hip, youthful spirit
23 Sep 2005 | by Anita Chabria
, it wasn't the only wine event in town. White Lie treated a group of female consumers to some spa time ...
Bentley convinces urban men to give Courvoisier a look
04 Apr 2005 | by David Ward
that appeal even further. "Previously, the brand had targeted a more female demographic, so we needed ... Gotham and Allied are already working on a new campaign that will select and train a female sommelier ...
Celebrity Promotion:Yoplait ups role in cancer battle with 'Champions' push
20 Sep 2004 | by Patricia Greco
to scout out 25 "Yoplait Champions," who Beaudoin calls "ordinary people, male or female, doing ... audience - females ages 18 to 35. Self's website provided readers with a link to the Yoplait site ...
P&G targets teens, young adults in latest chip bid
26 Mar 2001 | by JOHN FRANK
. P&G will select a best male and female dancer, who will be awarded roles in a new dance club ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
