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South Asian Zee TV targets US in new effort

typical audience: females over the age of 25. The biggest opportunity is the sector is growing ...

Supergirl Jam touts athletes in its outreach

annual all-female action sports competition and music festival, Supergirl Jam. The event takes place...-day event, all-female action sports. We increased the presence for the Supergirl program in the action ...

Hearst enhances its Web reach with new network

Hearst to target female readers ages 13 to 25 at their online destinations and refer them to the titles ...

Food Network selects Dowd for chef contest

to attract more men in the 25- to 54-year-old age bracket, in order to balance the show s female ...

MEDIA ANALYSIS: Women's sites change the conversation

female demographics, according to Suzanne Haber, Marina Maher Communication s MD of media connections ...

News lags on '08 gender, race reports

79% of the black female vote, and 22% of white women, ultimately giving him 54% of the female vote ...

P&G unveils 'My Black is Beautiful' campaign

-networking component to Myblackisbeautiful.com to allow for more female interaction. Among the brands connected ... , but that they spent at least three times as much as the general female population. We want to build more credible ...

Positive thinking

with celebrities that only 7% of the directors in Hollywood are female. Females are always clamoring for good ...

Rice giant taps Ali

with former female boxer Laila Ali and the Kids Cafe program of America's Second Harvest - The Nation's Food

Secret's dance contest moves women to display confidence

embodied the belief that female confidence is sexy, MMC sought to capture that spirit and essence, [and ... launched Secret s Show Us Your Moves, a casting call for the US hottest female dancer. Kicked off in New ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.