The spirit of generosity
22 Oct 2007 | by Tonya Garcia
consumers, evenly split between male and female (112 and 113) and sliced about equally among three age ...
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Positive thinking
22 Oct 2007 | by Tonya Garcia
with celebrities that only 7% of the directors in Hollywood are female. Females are always clamoring for good ...
Steve & Barry's caters to expanded audience
18 Jun 2007 | by Michael Bush
men and kids. The retailer is now making a hard play for the female consumer with its launch ...
Personal shopping
29 Jan 2007 | by Lisa LaMotta
Fashion companies targeting the 35-and-over female demographic are finding that developing
Lyric Jeans wants all to sing the praises of its new brand
14 Dec 2006 | by Lisa LaMotta
Ideas: Lyric Culture's debut collection is focused around the idea of revolution and is geared toward high-end female consumers in the 15- to 45-year-old age bracket. Lyrics made famous by legendary artists like The Beatles, Lynyrd Skynyrd, and The Supremes are the creative inspiration for jeans, jackets ...
Label-savvy shoppers prompt return of the department store
22 Nov 2006 | by Lisa LaMotta
to female label-junkies, carries an affordable women's clothing line by famed designer Isaac Mizrahi, while ...
Campus fashion shows bring Red Cross apparel line to life
21 Nov 2006 | by Ted McKenna
Zdobysz, RedPeg account supervisor. At the shows, eight volunteer models - six female and two male ...
B. Smith Enterprises chooses Westin Rinehart for global AOR post
07 Nov 2005 | by Erica Iacono
said. The firm will also promote Smith's status as a female entrepreneur for speaking engagements ...
Achieving brand relevance in a crowded marketplace
31 Oct 2005 | by Michael Olguin
to fitness-crazed female urbanites. This message was effectively communicated through press releases, online ...
Wal-Mart's Media Summit: Wal-Mart must target more than press to repair image
18 Apr 2005 | by John N. Frank
. The company is in the midst of a major class-action suit alleging discrimination against female employees ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
