Positive thinking
22 Oct 2007 | by Tonya Garcia
with celebrities that only 7% of the directors in Hollywood are female. Females are always clamoring for good ...
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McAfee promotes 30-day spam diet
02 Apr 2008 | by Aarti Shah
. The company worked with Red Consultancy on the initiative. What happens if you try to buy the Viagra ...
BarelyPolitical touts viral video
15 Oct 2007 | by Danielle Lipp
and tell a story, and this is just one story on the site, which is this idea of various females who ...
Holiday campaign touts iVillage's green message
10 Oct 2007 | by Randi Schmelzer
To celebrate the holiday season, the female-focused media hub will launch environmentally friendly editorial content across its network of communities, said Mary Beth Gonzalez, New York-based VP of sales marketing at iVillage. The effort is a cross-network extension of iVillage s iGoGreen community, which ...
Products and Tools this week
08 Oct 2007 | by Tonya Garcia
to follow graph and chart format. For example, I now know that of my 100 plus friends, 51% are female, 47 ...
Motorcycle industry revs up female-focused marketing
20 Sep 2007 | by Irene Chang
the female audience. 3 Harley-Davidson is a sponsor of Femmoto, an event in Las Vegas for women riders ...
Secret's dance contest moves women to display confidence
30 Aug 2007 | by Randi Schmelzer
embodied the belief that female confidence is sexy, MMC sought to capture that spirit and essence, [and ... launched Secret s Show Us Your Moves, a casting call for the US hottest female dancer. Kicked off in New ...
Hearst rolls out new mobile sites
21 Aug 2007 | by Hamilton Nolan
Hearst s launches are for two of its premier female-targeted titles, Marie Claire (m.marieclaire.com) and Harper s Bazaar (m.bazaar.com). Assisting the company in the launch is New York-based Larkin/ Volpatt Communications, which was recently signed as Hearst Digital Media s AOR, according to agency partner Michael ...
ARGs hit mainstream with 'Cloverfield'
30 Jul 2007 | by Randi Schmeltzer
games (ARGs). Each has hijacked the imaginations of players both male and female, casual and hardcore ...
Glam Media taps MKC to tout its new media model
24 Jul 2007 | by Randi Schmelzer
an engaged and passionate mostly female demographic. According to comScore Media Metrix, Glam surpassed NBC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
