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Rice giant taps Ali

with former female boxer Laila Ali and the Kids Cafe program of America's Second Harvest - The Nation's Food

Daytona 500 marks 50th year with marketing blitz at Kroger

are female. In addition, for every two new NASCAR fans, one of them is a woman. 5 NASCAR PR agency Taylor ...

WTA Tour taps GCI to promote players, sponsor

Stephen Bonsignore, Group VP GCI Sports, a recently formed specialty unit within the consumer marketing practice at GCI, said the agency began working on the account in May and is being charged with two primary objectives-engage young female consumers by extending coverage of the sport and its less popular ...

Personalities drive extreme sports action

to be equal male and female, he says. Unlike the NFL or NBA, for example, action sports also have a lot ...

Tyson eyes another foe he can't beat

For money, that is. Tyson is already an old hand at beating up women for pleasure. But now he's announced his desire to include female boxers in his list of opponents for his upcoming "World Tour," which kicked off in Youngstown, OH, last week and could range as far as - I don't know - Akron, OH. Speaking ...

Tilly-led team puts its cards on the table to assist Go Red

Actress Jennifer Tilly is in Las Vegas heading an all-female poker team, the Queens of Heart, which

Dodgers score points with female fans

game of statistics. But one stat that's been all but ignored until recently is the impact of the female ... of several senior-level females on the club - DodgersWIN seeks to provide all women the "opportunity to enjoy ... "stronger relationships with female audiences." And the National Baseball Hall of Fame and Museum ...

Web-based fashion brand hires Rogers & Cowan

among young female athletes....Tough is also looking for celebrity spokespeople. "We're probably going to be working with female ...

Regional Roundtable: Bay Area

race: 626,319 (9.2%): Two or more races: 334,385 (4.9%): Male: 3,378024 (49.8%): Female: 3 ...

Product Launch: Digene tie-in with WNBA nets higher awareness of HPV

they promised to ask their doctors for an HPV test and agreed to educate their female relatives and friends ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.