B-roll versus VNR, reaching women via radio, and more
13 Feb 2006 | by Lisa LaMotta
. If the station you're working with has a loyal listener club, get your brand involved. Female members of those ...
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Cause and effect
23 Oct 2006 | by Randi Schmelzer
. The consumer survey was based on a sampling of 225 adults, split evenly between males and females, and divided ...
When research made a difference
02 Feb 2006 | by Craig McGuire
planned on rolling out a product aimed at female consumers, it knew it needed the right data ... -provoking to say to the media and to women about female sexuality." WATSON PHARMA For the more than 33 ...
Podtrac reports podcast listener demographics shifting
02 Jan 2006 | by Karl Greenberg
, and females were just as likely to have listened to podcast in the last week as males." ...
Radio: Learning the rules of satellite radio
29 Aug 2005 | by Erica Iacono
groups. While two-thirds of the subscribers are men, Patterson says, the female listenership ...
Reports differ over Fiorina's exit at HP
21 Feb 2005
News of Carly Fiorina, one of corporate America's highest-ranking female executives, leaving her
Research: Instant intelligence
07 Feb 2005 | by Richard Mitchell
and lived in different regions of their countries, were intended to monitor female attitudes about their own beauty and the way beauty is presented in popular culture. Designed by StrategyOne and experts in female ... % indicated that they wished the media portrayed female beauty as being more than just physical attractiveness ...
On the scene, live, from wherever you like
04 Oct 2004 | by Hamilton Nolan
this season, or one of the greatest medical breakthroughs since Viagra? Then you are a prime candidate for a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
