Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
, this demographic includes 8.5m UK women (one third of the country's female population) and is an affluent ...
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Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
Clark unveils a category of female who will shape future brand marketing strategies....Type A', a fresh breed of empowered, but highly empathetic, female consumers, form the key target ... -president at Revlon, says that women now have a greater balance in their outlooks and that today's typical female ... There has been a major increase in female entrepreneurs in the past 10 years. Source: Everywoman ...
Audemars Piguet 'rules' by DLKW Lowe
25 Jan 2012
by DLKW Lowe's new luxury boutique, Lowe Superculture, since being appointed to the business.
The most irritating ads of 2011
10 Jan 2012 | by David Benady
13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... DLKW Lowe/MEC 55 19.01 2011 22.71 66.21 7= - Asda Saatchi Saatchi ...
Newcastle United launches lingerie line
07 Sep 2011 | by John Reynolds
move to raise the club's appeal to its female and male fans alike.
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced...to being easily swayed by other people s views. They are twice as likely as the average female aged 15 ... that cosmetics companies such as L Oreal choose the likes of Cheryl Cole to be their public face. Female ...
Luxury BRIC by BRIC: the most unstoppable market in the world?
22 Aug 2011 | by James Murphy
20% of our female sample in Germany takes the same view. The general point holds good when we explore ...
Adwatch (July 20): Top 20 recall - Specsavers turns action-packed
20 Jul 2011 | by Robin Garton, Creative director, MBA
DLKW Lowe/MEC 18 18= (14=) Boots Mother/OMD UK 18 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
