Cannes Lions recognises PR
21 Nov 2008
. The deadline for the competition, which is open to in-house PR teams and agencies, is 13 March. ...
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Public Sector: Road safety
21 Nov 2008
as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a
Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
on specific needs Marketing Services Agencies: PR agency: Pollock Communications ...
A call to arms
04 Jun 2007 | by Ted McKenna
Group agencies, including Weber Shandwick, involves extensive advertising, specialized outreach ... for parents. Another aspect of outreach is multicultural, with WS affiliates Axis Agency focusing on Hispanic ...
VH1 taps Susan Blond for foundation
22 May 2007 | by Randi Schmelzer
celebration and auction, to be held September 20th at New York s Lincoln Center. The agency has already ...
Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
Gamble s Gillette brand, with advertising agency BBDO, produced and co-created the ABC prime-time reality ...
CareerBuilder's impulsiveness belies solid marketing strategy
01 Mar 2007 | by Eleanor Trickett
readers. Incumbent ad agency, Cramer-Krasselt (CK) was blindsided by the review and promptly resigned the business. Now, lots of agencies resign business if the account goes into review and it predicts a poor ... by their current positions, but had yet to act. His memo has yielded overwhelming support from agency heads ...
Companies must rethink Super Bowl ad strategies
08 Feb 2007
matters worse, Weber Shandwick, Snickers PR agency, was pitching these reactions to the media ...
What goes online
07 Feb 2007 | by Keith O'Brien
to the campaign. In an Ad Age story about Rolling Rock ad agency Goodby, Silverstein, the magazine responded ...
Group pushes border fence bill
28 Nov 2006 | by Ted McKenna
, however. Rep. Bennie Thompson (D-MS), expected to chair the House Homeland Security Committee in the 110th ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
