25 Apr 2008
| by Nicole Zerillo
s PR agencies include BlueCurrent Public Relations, Brodeur Worldwide, Cone, Fleishman-Hillard, Gavin ...
16 Apr 2008
| by Ted McKenna
that the new did not affect his university s work with the agency. I m afraid I ve been oblivious ...
continues... as usual. It s not a topic for us. Critics from competing agencies pointed to Penn ...
with them as our PR agency of record, says Mike Callaghan, VP of strategic marketing at Century 21. I ...
29 Oct 2007
| by Michael Bush
for review and is preparing to hear the third round of pitches from five agencies in the first week...Barbara Behling, director of PR at Culver s, said one agency will be selected to handle all three ...
efficiencies to having them in the same shop, Behling said. Culver s will look for the selected agency ...
the Midwest, has yet to tap the potential of online marketing and would look for the agency to offer guidance ...
29 Oct 2007
| by David Ward
. I used to be on the agency side and I hated the RFP process because there was no opportunity ...
business/marketing books your agency would recommend every [PR] professional should read. We had incredible feedback from agencies for putting out such a unique RFP, but we got a lot out of the process, too ...
29 Oct 2007
| by Michael Bush
Confronting the challenges of agency growth - especially when it's rapid - can be a welcome test...of your staff, says Bryan Harris, managing partner at New York-based Taylor. And when an agency grows, he ...
the agency and client side, Harris notes. If you don t address that, you cannot meet those challenges [nor ...
agency management can take to keep expansion hurdles in check, says Margaret Booth, president and CEO ...
29 Oct 2007
| by Ted McKenna
communications, HR Marketing services: PR agency: Voce Communications Ad agency: formal review underway ...
22 Oct 2007
| by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit..., particularly from the agencies, how are you defining cause marketing for your clients? Iacono ( PRWeek ): I ...
22 Oct 2007
| by Tom Martin
indispensable to my agency. In the last few months, I ve been learning everything I can about new media. Some ...
in the agency turns to when they want to know something about new media and its impact on our clients. I ...
22 Oct 2007
| by Don Spetner
I met with a senior agency executive the other day for about an hour - of which I think I spoke
22 Oct 2007
| by Michael Bush
and marketing team. She hopes to eventually extend the program to suppliers and agency partners, but says ...