Green actions speak louder than words
25 Jan 2008 | by Aarti Shah
and strategy agency, says that Philips EcoTV was both the media s and consumers consensus star ...
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Dole selects Gibraltar to direct its CSR initiatives
15 Feb 2008 | by Ted McKenna
Outreach by the agency will initially focus on Dole s plan in Costa Rica to create the first carbon-neutral production of bananas and pineapples. This entails a makeover of the company s agricultural and supply chain processes that, according to Gibraltar CEO Eric Bovim, will be a key focus ...
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment magazines, key ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit..., particularly from the agencies, how are you defining cause marketing for your clients? Iacono ( PRWeek ): I ...
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and where ...
Partners in change
01 Oct 2007 | by Keith O'Brien
it calls its Partners for Change. The message resonated with Nau s PR agency, Waggener Edstrom, which has ...
Green practices can benefit firms' bottom line
27 Sep 2007 | by Hamilton Nolan
, agencies are finding that they must make their internal practices more "green," as well....are paying attention. Some RFPs now include questions regarding agencies internal green policies, Duffy ... experience, he believes, gives the agency a leg up. It s an expectation of our clients for us, [and it ... that agency employees drive hybrid cars. Agency founder and president Sarah Robarts says these efforts have ...
National Geographic turns to video to tout green Web site
27 Sep 2007 | by Hamilton Nolan
in the green message. The agency secured Natalie Portman, Kyra Sedgwick, and Chloe Sevigny to star ...
Give 1 Get 1 launches in US, Canada
26 Sep 2007 | by Alexandra Bruell
, which was founded by MIT professor Nicholas Negroponte in 2005, is working with its pro-bono PR agency ... . Efforts include extensive media outreach to broadcast, print, online, and radio outlets. The agency had ...
Companies seeing growing need for accessible Web sites
20 Sep 2007 | by Ted McKenna
Internet director for the White House, notes that government agencies have been leaders in making Web sites ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
