Restoration taps Sitrick
03 Dec 2007 | by Aarti Shah
efforts for its potential acquisition by Sears or Catterton Partners, according to the agency.
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Hispanic outlets expand in size and reach
07 Aug 2008
, especially for new immigrants. As for agency clients, Lissa notes that some companies still do not ...
TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
at the association wanted additional agency help with the holiday season approaching. Our president, Carter ...
Komen launches African-American outreach program
14 Nov 2007 | by Marc Longpre
LOS ANGELES: Susan G. Komen for the Cure has selected the Axis Agency, the multicultural unit...Weber Shandwick is Komen s AOR, and Katrina McGhee, VP of marketing for Komen said the nonprofit naturally looked to Axis when the need came for an agency to provide support with the Circle of Promise effort. The new campaign will include outreach to get the word out about breast cancer s impact ...
NBC Universal breaks ground in Green Week
13 Nov 2007 | by Hamilton Nolan
not to hire an outside agency, instead putting its own internal promotional power to work. NBCU set broad ...
A response that rises above the pack
29 Oct 2007 | by David Ward
. I used to be on the agency side and I hated the RFP process because there was no opportunity ... business/marketing books your agency would recommend every [PR] professional should read. We had incredible feedback from agencies for putting out such a unique RFP, but we got a lot out of the process, too ...
DC proximity lends clout to Baltimore
29 Oct 2007 | by David Ward
I really enjoy working with the local media, says Michael O Brien, EVP and partner with Baltimore agency MGH. They re very interested in local stories, but because we re so close to DC, the media here also feel tied into what s happening in Capitol Hill and Washington, as well. Baltimore s media ...
NuStep success story helps build business leads at expo
23 Oct 2007 | by Randi Schmelzer
s touched hearts? says agency principal Michael Russell. That someone was LAPD officer Kristina Ripatti ... . Future Agency and client continue to partner on PR efforts. PR team: NuStep (Ann Arbor, MI ...
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment magazines, key ...
Products and Tools this week
22 Oct 2007 | by Tonya Garcia
after the bubble burst. Some people thought I was nuts to start the agency and focus on the financial ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
