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Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

Chambord, with agency Duke and Earl, has created a series of idents to be aired around the ABC Studios drama set in the millionaire s playground of the Hamptons. The three idents, in Chambord s ink Sketch look and feel, will be five-, 10- and 15-seconds long. The sponsorship deal, brokered by UM ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

6. Nike 'Mario Balotelli' by Agence Leg, France 5,390 shares this week All time: 45 ...

Pitch Update

31 May 2012

Having invited eight agencies to go through to the chemistry stage, Coral, the Gala Coral ... , this is thought to be happening in Cannes week, giving one agency an excuse to hit the bar and the other a reason to hit the sack. Bahlsen is expected to announce which agency has picked up its advertising account ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

30 May 2012 | by Daniel Farey-Jones

Adam Eve s Save the Children campaign, which also won the best use of sponsorship or content category, included a TV spot, branded content, sponsorship and a telethon. In partnership with ITV, the agency created a six-part Sunday primetime show called Born To Shine , the first inspired ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

. The new ad, created by PR agency Taylor Herring, again features actor Julian Chagrin creeping down ... ". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

29 May 2012 | by Maisie McCabe

to life." Bauer Media was awarded the brief after Channel 4 and its media agency OMD a held a pitch ...

Tetley reduces Tea Folk role in summer campaign

29 May 2012 | by John Reynolds

The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ...

'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog

28 May 2012 | by Sarah Shearman

was created by Channel 4 s in-house agency 4Creative, showed an image of traveller boys looking menacing ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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