01 Jun 2012
| by Sara Luker
Daily deals site Groupon is on the hunt for an agency to handle a UK account....The company has met with a shortlist of agencies to discuss an integrated brief covering business-to-business, consumer, corporate and issues management comms. Groupon confirmed the process although declined to add ...
by nearly 50 per cent . Currently the site does not retain a UK PR agency, but it used Brunswick for its ...
31 May 2012
| by Matt Cartmell
Relations Group - will be a top ten agency....showing a disinterest in PR. But this will make us a top ten PR agency. It s a good sector although it has some issues in public affairs, which we ve experienced. He added that the agency would ...
31 May 2012
As clients demand truly integrated communications solutions at a cheaper price, media agencies have...quickly, do clients look to their media agencies to offer more consultancy advice than before?
While ...
as ever; media is still only a small part of their day job. Agencies now have to package and sell ...
the better.
- How has the relationship between client and media agency changed over time?
The biggest ...
31 May 2012
's organisation and externally between their marketing agencies, the ability to work well in partnership ...
of the big agency factories.
Instead, we will start lean and stay lean.
If recent history in business ...
their budgeting processes and think differently about every element of their business. Including their agency ...
30 May 2012
| by Kate Magee
Lara Grant, Trade Marks manager at Avidity IP, explains how PR agencies can protect..., and that all IP rights are owned by your agency.
Make sure that this contract is properly worded, and covers ...
29 May 2012
| by Sara Luker
mainstream consumer brand. The social network is looking for its first UK PR agency to position it as a...The pitch process, which coincides with an agency search by rival LinkedIn, has seen the site hold talks with a number of consumer agencies with the aim of rapidly boosting user numbers.
Although ...
UK users. Facebook has 30 million registered UK users.
Twitter s chosen agency will be charged ...
29 May 2012
| by Matthew Chapman
-based digital data agency Predictys SAS....resources with its sister agency KBM Group.
The company is also focusing its media agencies more ...
data and technology resources with the trading leverage of its GroupM agencies.
WPP also launched a data-driven interactive agency called Possible Worldwide in February 2011, which was formed through ...
25 May 2012
| by John Owens
is seeking an agency to help continue its campaign.
24 May 2012
| by Sara Kimberley
agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently ...
advertising agency, has also created online activity as part of its broader campaigns.
Last year, TMW ...
24 May 2012
| by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies.
Francis Maude, the minister for the Cabinet Office, told them that the Government ...
, covering creative services, DM, digital media, events and PR, will come into force in October. The other will launch in November.
"I worry that agencies won't understand these frameworks, which are quite ...