DMA tracks mobile marketing's progress
15 Nov 2007 | by Julia Buchanan
how to. DMA figures show that mobile marketing spend accounts for only 0.7 per cent of DM expenditure ...
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DLG to build on core remit
15 Nov 2007 | by Hugh Filman
already acquired competitor Wegener DM UK and online firm 43 since the 2006 buyout. Our refinancing ...
Tangled in the net while shopping
15 Nov 2007 | by Ken Gofton, a freelance journalist who has covered the marketingindustry for over two decades
syndicate, where was the harm? Now you can say that these examples are from the amateur end of the DM ...
Case Study - Littlewoods
15 Nov 2007
UK is an open database of proven DM-responsive names. Most contributors are heavy direct mail users ...
DMA includes 'green' award
15 Nov 2007
. Agencies Tullo Marshall Warren, Chemistry Communications and Proximity London have all received ...
IDM summit targets ethnicity
15 Nov 2007
lines was an opportunity for marketers and essential for government agencies, but it was also a ...
Social sites show potential
15 Nov 2007 | by Caitlin Fitzsimmons
by traditional retail sites. Jon Pollard, head of digital at agency Gyro International, said the prospects ...
Creative Masterclass on... Automotive direct mail
15 Nov 2007
and little relevance to your customers. The agency s first job should always be to represent the customer ...
Back to basics
15 Nov 2007
council and MD of email agency EDR. The problem, he adds, is the variability of the lists performance ...
Ask the experts
15 Nov 2007
years DM experience, gained both client and agency side. Danny Singer is founder and managing ... clients and prospects to whom I run DM campaigns regularly, but I am keen to enhance this data. What can I ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
