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Instore Index Analysis - value is still king

is conducted with retail research and shopper marketing agency Retail Why. Read more on P I Instore ...

Kerry Foods appoints Iris Experience for sampling drive

The agency has been briefed to create a UK experiential campaign to drive trial of the new ... name has yet to be finalised by Kerry. However the agency compared the upcoming work to similar ... it retailed the products. The Kerry activity could follow a similar path. Additionally the agency is also ...

The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury's and Morrisons

The league is formulated by retail research and shopper marketing agency Retail Why , which visits a number of the big four supermarkets awarding points to brands for brand positioning and type of POS found on the shop floor. Pampers presence was specifically strong in Asda and Tesco. According ...

Hovis offers free white loaves in coupon push

The push for Hovis Soft White product ties in with its recent advertising campaign, created by MCBD. The campaign proclaimed Soft White as the softest white bread available. An ad, which was shot by Agency Republic, is featured on the coupon landing page . To collect the coupon consumers need ...

In Brief: Irish Food Board, The Gift Voucher Shop and the Telegraph Media Group.

Incentives The Gift Voucher Shop has launched a new multi-store gift card The One4All Card which targets the corporate incentives market. The card charged with up to 100 and used in 17,000 retailers including Debenhams, B Q and Comet. Agencies Telegraph Media Group has appointed Space ...

Promo Review - Powerade's iPod competition

promotion. Promo score: 7 out of 10 Agency: Iris ...

Promo Review - Highland Spring's Chris Hoy promotion

justice to such a strong brand or illustrious sportsman. Promo Score 5 out of 10 Agency Multiply ...

In Brief: ITV Countrywise, WKD, RPM and Vodafone

by sampling activity. Agencies - Jane Richardson is to join independent promotional staffing and campaign agency PeoplePeople as head of staffing. PeoplePeople is an independent subsidiary of experiential marketing agency RPM. Richardson s role will entail managing the staffing team, further developing ...

Promo Review - Doritos' Guitar Hero promotion

thoughts . Promo score - 8 out of 10 Agency - Initials Marketing ...

The Instore Index: Kellogg's is top brand in Asda, Sainsbury's, Tesco and Morrisons

The league is formulated by retail research and shopper marketing agency Retail Why , which visits a number of big four supermarkets awarding points to brands for the positioning and type of POS found on the shop floor. This month s top 10 is predominantly made up of new entrants ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.