ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
with Ketchum for more than a decade and relies on the agency for everything from image and reputation research ... PR agency Ketchum ...
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FEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
audiences beyond traditional scientific communities. To do so, they are turning to PR agencies ... exercised just a few years ago. The upshot is that agencies report that they are receiving a greater ... and reputation building. Many new agency relationships, therefore, are noticeably different from traditional ways ...
ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
month. The agency search began last June with the help of MatchWorks, a New York-based agency search ... for the organization to drive all internal and external communications. "The agency had to have an in ... nationwide affiliates, the chosen agency needed to be able to build a responsive field-marketing system ...
Opinion: Food firms face tough obesity challenge
19 Mar 2004 | by Kate Nicholas, kate.nicholas@haynet.com
the fact that even the Food Standards Agency's own research shows that 90 per cent of respondents believe ...
CAMPAIGNS: CDC's VERB fosters a more active role for kids
08 Mar 2004 | by Andrew Gordon
with the various agencies to determine how each ethnic group regards physical activity, using that insight ... languages. And the various agencies also used a combination of events, advertising, media relations ... . And the other agencies also orchestrated events and reached out to media and community influencers ...
CAMPAIGNS: Bike riders race to show importance of fighting cancer
01 Mar 2004 | by Jen Adams
) Campaign: Tour of Hope Time frame: Early spring to October 2003 Budget: Agency declined to disclose
The color of pharma money
01 Mar 2004 | by Sara Calabro
created and implemented by healthcare corporations and their agencies. Are the three shortlisted ... to Team Aventis Oncology, a network created by Omnicom's Diversified Agency Services. Similarly, Pfizer ... cardiovascular products. In both cases, there is a multicultural component and dedicated people from the agencies ...
EDITORIAL: WPP's Pfizer assignment reveals just how far holding companies must go to please a client
02 Feb 2004 | by Julia Hood
agencies themselves, namely Brodeur and Ketchum, instead of within just one of them. Though WPP's model ... to bring together the right individuals from five agencies in seven cities to address the client ... , the "client scorecard" keeps changing, making it difficult for agencies to navigate the terrain. "Clients have ...
CAMPAIGNS: CAAF's Halloween bash gets a boost from Arnold's buzz
26 Jan 2004 | by Anita Chabria
(CAAF) with its annual Halloween fundraiser, the agency had no idea just how suspenseful the costume ... gain media attention, it also propelled press relations to a whole new level, and left the agency ... was given to actress Marlee Matlin. The agency pitched that lineup to media, but real interest remained ...
From patient to consumer
15 Dec 2003 | by Sara Calabro
healthcare group, GSK and Bayer have also retained Alan Taylor Communications, a consumer-focused PR agency ... , by the agency's healthcare and consumer groups. Says Michal Fishman, director of US pharmaceuticals PR ... ." Earlier this year, MS&L's healthcare practice made the decision to bring representatives from the agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
