Detroit auto industry faces tough battle
19 Nov 2008 | by Ivey Overstreet
ads, radio commercials, and the Internet. After more than 40 years with the same ad agency, PepsiCo ...
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Big Three continue comms push, aided by numerous agencies
15 Dec 2008 | by Nicole Zerillo
on their communications departments and PR agencies to help them navigate a particularly uncertain future....exhilarating and exhausting. GM has been mobilizing its agencies, including Weber Shandwick, MS L ... 's agencies will be consolidated under one holding company. Our agencies work really well together ... . Automakers' agencies continue to work with the Big Three, though with some differences. Some are also focused ...
General Motors' reviews PR function
21 Jul 2008 | by Nicole Zerillo
statement, aim to create $15 billion in cash through 2009. Spending with its PR agencies, including Weber ... were under consideration, Harris said. Dan McGinn, president of TMG, said the agency, which oversees ...
Volvo awards redefine brand quality
28 Apr 2008 | by Nicole Zerillo
to simply enjoying] the good life. The Life Awards are entirely PR-driven by Volvo s brand agency, Haberman ...
Hertz begins search for Agency of Record
28 Feb 2008 | by Tony Garcia
Hertz is looking for an agency to continue the positioning, outreach, and Hertz Local Edition (HLE) work, as well as perform other PR functions. The company confirmed an RFP was out, but would not comment on the additional PR work the selected firm would do, or the number of agencies included ...
Chrysler's social-media site helps to drive comms in wake of strike
12 Oct 2007 | by Michael Bush
outlets, Tinson said. External efforts were also handled without the assistance of an agency. She said ...
Enterprise embraces the environment
01 Oct 2007 | by Michael Bush
Services Agencies: PR agency: Fleishman-Hillard; Ad agency: Avrett, Free, Ginsberg ...
Bite's Karlqvist adjusts to life, PR in the Big Apple
19 Aug 2007 | by Keith O'Brien
works at a predominately tech agency, Karlqvist is a proponent of face time. I was constantly jet ...
Piaggio Group taps Access as its AOR
19 Aug 2007 | by Aarti Shah
The agency will work on a two-pronged campaign that promotes the company s Vespanomics initiative, which touts the role scooters play in reducing energy consumption and traffic congestion, said ... , Silverberg noted. The agency was awarded the one-year renewable contract following a competitive bid ...
Subaru taps Brushfire
14 Aug 2007 | by Michael Bush
McHale said the agency will primarily be handling media outreach efforts targeting lifestyle and consumer media outlets. We re very well-known and liked by the automotive media, McHale said. I just ... at Brushfire, will lead the account out of the agency s Cedar Knolls, NJ corporate office. She said the agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
