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Dept. of Energy enlists Greenough for EcoCAR

, said De La Rosa. In the third and final round, it was narrowed down to three agencies, including ...

Positive thinking

For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit..., particularly from the agencies, how are you defining cause marketing for your clients? Iacono ( PRWeek ): I ...

Enterprise embraces the environment

Services Agencies: PR agency: Fleishman-Hillard; Ad agency: Avrett, Free, Ginsberg ...

Partners in change

it calls its Partners for Change. The message resonated with Nau s PR agency, Waggener Edstrom, which has ...

Green practices can benefit firms' bottom line

, agencies are finding that they must make their internal practices more "green," as well....are paying attention. Some RFPs now include questions regarding agencies internal green policies, Duffy ... experience, he believes, gives the agency a leg up. It s an expectation of our clients for us, [and it ... that agency employees drive hybrid cars. Agency founder and president Sarah Robarts says these efforts have ...

National Geographic turns to video to tout green Web site

in the green message. The agency secured Natalie Portman, Kyra Sedgwick, and Chloe Sevigny to star ...

GolinHarris launches a green unit

It s not just about the environment, but all the things that make our planet and people sustainable and successful, said Lane Bailey, MD at Golin s Washington office. Bailey is a co-leader of the Green practice, along with Scott Farrell, regional MD of the agency s Central region and head of global ...

Clean Energy competition gets mainstream coverage

. After finalists had been determined, the agency sent out hometown releases and planned the final event ...

Consumer angle hot in alternative energy

mainstream outlets, it has been a more difficult pitch, adds Mahoney, whose agency s clients include green ...

CarbonNeutral Co. makes US footprint

over the role of PR and marketing, he adds. Rather, it acts as an advisor to a client s agency. When ... , construction, and overall brand leaders. Then CarbonNeutral embarked on a press tour organized by its PR agency ... Agency: Kwittken Company ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.