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McDonald's takes CSR report digital

relationship with GolinHarris and works with other agencies. However, its corporate staff handled ...

Pepsi Bottling mixes first CSR report in messaging

company is involved and what the company is doing. A separate case study that the agency did with Duke ...

Culver's nears firm selection

for review and is preparing to hear the third round of pitches from five agencies in the first week...Barbara Behling, director of PR at Culver s, said one agency will be selected to handle all three ... efficiencies to having them in the same shop, Behling said. Culver s will look for the selected agency ... the Midwest, has yet to tap the potential of online marketing and would look for the agency to offer guidance ...

Quality control

and marketing team. She hopes to eventually extend the program to suppliers and agency partners, but says ...

Restaurants seek national firm

national PR agency, following a change of ownership earlier this year..... The search seeks to identify an agency partner capable of developing breakthrough communications to the brand ...

Webcast brings chocolate-tasting event to reporters

to a relative handful of reporters. Tactics The agency sent out chocolate tasting kits to media ...

Organic industry seizes opportunity

chance to make some sizable industry strides. For organic clients and their agencies, the recalls have ... issues, it s an opportunity to move in and take away some of the mindshare. The agency recently ...

Popcorn makers reach out to nervous customers

Pop Weaver brought in Y L PR, a division of the company s ad agency Young Laramore, to assist with responding to the media coverage surrounding the issue. Cathy Yingling, managing director for Y L, said the company was in the enviable position of being able to tell consumers they were the only microwave popcorn ...

Coffee company taps SMA for American launch

NEW YORK: The Susan Magrino Agency (SMA) has been named AOR by illy caffe North America....SMA will be charged with executing a number of initiatives including the launch of the first US-based espressamente bar, which is scheduled to open in the Venetian Resort Hotel Casino in Las Vegas this coming November. The agency will also work on a variety of projects aimed at promoting the company s commitment ...

McCormick & Co. enlists WS as consumer unit AOR

part in the pitch process. WS competed against five mid- to large-size agencies in the final pitch ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.