Ogilvy to work on LiveStrong
26 Jan 2009 | by Nicole Zerillo
, and possibly PSAs. The agency began work in early December after a competitive, two-round review ...
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ADA taps Mullen to unify diabetes message
05 Mar 2009 | by Jaimy Lee
people to connect with diabetes in a meaningful way. Three other agencies pitched the account ...
CDC prepares comms as salmonella investigation continues
12 Jan 2009 | by Jaimy Lee
Just under 400 people in 42 states have been infected with salmonella Typhimurium since September 3, 2008, according to the CDC. The federal agency began speaking with media after a story in USA Today unexpectedly broke the news online on January 7, said Dave Daigle, deputy for media ...
Thermos touts water usage with chemical-free product
13 Nov 2008 | by Jaimy Lee
brands for the Chicago-based agency. Budget was not disclosed. The target demographic is families ...
Vitamin Shoppe selects Allison & Partners as AOR
12 Nov 2008
The agency was hired to help create awareness for the company, including national and regional products, as well as corporate and cause-related projects. The agency will focus on doing basic PR ... to bloggers. I'm a one-person department I wanted to find [an agency] who understood media relations ...
Pharmavite selects Porter Novelli
05 Nov 2008 | by Jaimy Lee
, which is being led by PN's Washington office, began October 13. The agency, which has worked ... many agencies were invited to pitch but said that three agencies, including PN, were in the second ... to pitch the account, said Kevin Grangier, founder and CEO of the Los Angeles-based agency. They did ...
American Cancer Society selects AOR
24 Oct 2008 | by Jaimy Lee
-based nonprofit looked at three dozen PR agencies before narrowing it down to four finalists, including Boston-based Brodeur Partners. He declined to name the other three agencies. In tandem, ACS selected Richmond, VA-based The Martin Agenc y as its advertising AOR; the combined creative accounts have an annual budget of $20 ...
American Cancer Society looking for new AOR
09 Oct 2008 | by Jaimy Lee
's the right thing to do. We were not dissatisfied with our agency partners. Porter Novelli (PN ... of the health and social marketing practice for the agency's Atlanta office, noted the long ... agencies were finalists in the process but the 95-year-old organization was very clear that a multicultural ...
Medicare and Medicaid work goes to Porter Novelli
08 Oct 2008 | by Jaimy Lee
, and Weber Shandwick were also awarded the IDIQ contract, which gives the four agencies the exclusive ... as part of the 2009 campaign, Field said. With its Washington office leading, the agency will build ...
CDC renews Ogilvy efforts
26 Sep 2008 | by Jaimy Lee
Ogilvy developed the "Screen for Life: National Colorectal Cancer Action and Inside Knowledge: Get the Facts About Gynecologic Cancer efforts during previous contracts with the Atlanta-based health agency, said Jennifer Wayman, EVP and co-director of Ogilvy's social marketing group in Washington ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
