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FCC opens RFP for support on extended DTV transition

WASHINGTON: The Federal Communications Commission (FCC) is seeking an agency for PR and advertising...The federal agency is seeking proposals from agencies that can provide "a variety of media services, publications, and targeted distribution services that will supplement and expand our consumer ... at Ketchum. He said via e-mail that the agency is reviewing the request. Interested vendors, according ...

Lionsgate looks to Joele Frank for M&A help

and executive communications for Lionsgate. "[The agency is] involved in all aspects for mergers and acquisitions." He declined to comment on the selection process, but said the agency will stay on as long ...

Penn defends firm post-Maddow show

Rachel Maddow gave the agency on her show Thursday night....from a source within the firm, but the agency has declined to comment. The full memo is below: A ... with that of several other public relations and communications agencies. The cable host also reeled off a list ...

Wal-Mart set to woo 'Twilight' fans

Events for the DVD's release, which is from , will begin late the night of March 20 across Wal-Mart's national markets, and will be promoted with the support of its national agency Edelman, according to Melissa O'Brien, Wal-Mart senior manager of PR and brand reputation. O'Brien noted via e-mail that Wal ...

Alliance taps MWW to assist 'Radio Heard Here'

-year contract after a review of five firms, said O'Keefe, whose agency led the search. He declined to name other ...

ESPN Zone encourages TV-watching to kick off 2009

with mailers demonstrating the growth of a couch potato, and offered contestants for interviews. The agency ...

MLB pitches key media for its network launch

an agency. ...

Tribune stresses stability after filing for Chapter 11

at large, and communicated with the company's real estate stakeholders, said Jeff Zilka, EVP at the agency ...

'NewsHour' boosts outreach

. The NewsHour hired Goodman Media International this summer to raise the show's profile. The agency ... 's president and CEO. The agency has worked with The NewsHour on numerous projects over the past decade, he ...

Kelly Cutrone snags reality show for agency

as early as February, according to Kelly Cutrone, owner of New York- and Los Angeles-based agency....Lipsitz. The new show will follow the agency as it tries to get clients into top-tier publications ... on TV for young women to see women in power but also to expand her agency's own brand. I want ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.