Porter Novelli to open popup fashion agency
27 Jun 2008 | by Alexandra Bruell
, a popup fashion agency in its Tribeca office this summer....contacting local design schools. Crumpacker said the agency might continue Jack and Bill in the future ...
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Ann Taylor selects Shadow PR
12 Jan 2009 | by Alexandra Bruell
The company will work with Shadow on building buzz for the unveiling next fall of the first collection by head designer Lisa Axelson. "Shadow is a young agency that can bring a fresh perspective," said Kate Foster, VP of PR and media at Ann Taylor Stores Corporation . She declined to say whether ...
TJX hires Ogilvy PR
03 Apr 2008 | by Nicole Zerillo
Ogilvy Public Relations Worldwide to serve as its new public relations agency of record after a
TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
at the association wanted additional agency help with the holiday season approaching. Our president, Carter ...
NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
communications, HR Marketing services: PR agency: Voce Communications Ad agency: formal review underway ...
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment magazines, key ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit..., particularly from the agencies, how are you defining cause marketing for your clients? Iacono ( PRWeek ): I ...
NRF sees reward of ongoing dialogue
15 Oct 2007 | by Ted McKenna
PR agency : Abernathy MacGregor Public Relations ...
Spira challenges sneaker ban
10 Sep 2007 | by Tanya Lewis
The ban prevents Spira Footwear from using high-profile runners to promote its brand and its patented spring technology. Spira hired Leverage Agency to raise awareness of its technology (which it says ... ) and Leverage Agency (New York) Campaign: Banned in Boston Duration: March to April 2007 Budget: $15 ...
Interview: Jonathan Sanchez
23 Aug 2007 | by Alexandra Bruell
business decision not a hot communications trend. PRWeek: Is IAC working with PR agencies on its ... agency? Sanchez: IAC businesses do work with PR agencies, as our different companies have ... is the greatest challenge of jumping from the agency side to the corporate side? Sanchez: IAC is a brilliant ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
