EBay uses Twitter to live blog from its analyst day
13 Mar 2009 | by Tonya Garcia
, PR agencies, IR bloggers, and other members of the media, Brewer-Hay continued. During the course ...
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Agency reviews highlight battle in electronics space
17 Mar 2009 | by Aarti Shah
SAN FRANCISCO: The consumer electronics sector is seeing a flurry of agency reviews that some say...companies that are currently reviewing PR agencies. And Samsung Electronics recently consolidated its global ... competitive analysis to gauge the capabilities of agencies outside of its current AOR, Brodeur Partners ... it was not prompted by dissatisfaction with its existing agency. Ogilvy PR Worldwide has been LG's US AOR since 2004 ...
LG in midst of review
12 Mar 2009 | by Aarti Shah
ENGLEWOOD CLIFFS, NJ: LG Electronics USA is in the midst of reviewing PR agencies....of the review. LG has worked with Ogilvy PR as its US AOR since 2004 . The agency handles PR ... the review was not prompted by dissatisfaction with its current PR agencies, but declined to confirm whether or not Ogilvy was involved in the review. The agency declined to comment. ...
Value of press hits varies by industry, study finds
11 Mar 2009 | by Frank Washkuch
The agency, and its research subsidiary Context Analytics, analyzed Interbrand's annual rankings of the Top 100 Global Brands to find how the brands' ranking corresponded to overall hits in the media, sifting through 20,000 global media sources from last year. Overall, 27% of a brand's value was tied ...
EBay awards Edelman account
09 Mar 2009 | by Aarti Shah
to name the agencies that pitched, but had previously noted that most had prior experience with eBay. The win for Edelman, however, means several agencies that previously handled pieces of eBay's business have lost out. EBay's network of agencies has included Text 100, Hill Knowlton, and Kaplow ...
Philips partners with Omnicom agencies to form 'One Voice'
06 Mar 2009 | by Aarti Shah
100 for several years. Both agencies were invited to repitch , according to Philips. Neither firm ...
Survey shows optimism for social media, digital in 2009
27 Feb 2009 | by Kimberly Maul
, the consumer products and services (21%) and healthcare (19%) sectors performed the best. Overall, agencies saw ... from the Council, which questioned 285 PR practitioners from agencies and corporations, as well as solo ...
Themis Group hires Ogilvy to promote gaming sites
25 Feb 2009 | by Frank Washkuch
audiences. The agency is also seeking to raise recognition of the Web destination in the advertising and marketing communities, Kurz added. The agency will attempt to distinguish The Escapist as a high ... -forward, she said. [The agency will] reintroduce it as a very high-level tool to reach an educated ...
IRobot taps Fleishman for six-figure AOR account
13 Feb 2009 | by Kimberly Maul
and communications for iRobot. IRobot chose Fleishman after a three-round RFP, which outgoing agency Edelman ...
Four firms remain as Digg conducts search for agency
26 Jan 2009 | by Aarti Shah
SAN FRANCISCO: Digg, a popular social news aggregator, is reviewing PR agencies, according...contacted, the agency declined to comment. Digg has not been immune to the economic crisis. In a January ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
