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Alex Rodriguez looks to PR support during crisis

, CA-based agency Outside Eyes was brought on to handle crisis communications, the AP reported . The agency declined to return numerous PRWeek phone calls or e-mails seeking comment. On February 9 ...

WS aids Detroit Pistons' digital outreach effort

, but employs agencies on a project basis. The team hired WS for between $70,000 and $90,000 in mid-October for the year-long effort after seeing the agency's digital initiatives for General Motors, Wieme said ...

SportsFanLive gets an assist from DKC

AOR after fielding a list of 10 PR agencies from business contacts. I think that sports fans ... . The agency assisted SportsFanLive.com in setting up two blogging programs during last month's Summer Olympics ...

New Balance taps CarryOn

Balance s three month RFP. Other agencies considered included Bratskeir Company, CKPR, and M. Booth ... to Paul Yoffee, VP at CarryOn, the agency will use traditional and new media strategies to target the 18 ...

Adidas enlists H&K to expand market position

and the account would be very significant to the agency s North American division. H K-USA has previously worked ... as an integrated group. Sachs said H K-USA will, on occasion, collaborate informally with the agency s UK division ...

Taylor nets Kleenex job

and involvement to the next level. Ann Wool, SVP and director of Ketchum Sports Network, said the agency ... , and they are an important client for this agency. Mooring said Taylor beat out several other agencies, including Ketchum ...

Benoit study spurs launch of Sports Legacy Institute

the event, the agency is also drafting a broad communications plan for the new group. That two-year plan ...

Cities tap firms for Games bid

national level, is now extending campaign efforts globally, said Patrick Sandusky, the agency s VP ...

Interview: Ed Hula

significant agency in the 2014 race. PRWeek : Are you glad to hear from the firms? Hula: Yes, because ...

Spira challenges sneaker ban

The ban prevents Spira Footwear from using high-profile runners to promote its brand and its patented spring technology. Spira hired Leverage Agency to raise awareness of its technology (which it says ... ) and Leverage Agency (New York) Campaign: Banned in Boston Duration: March to April 2007 Budget: $15 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.