'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
agency. He went on to land a role as a temporary marketer at Research in Motion, working on BlackBerry ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
, UK managing director of recruitment agency Aquent, many businesses are feeling their way in digital ... workforce as teams struggle to cope with digital changes,' he adds. 'They can outsource digital to an agency ... of temporary recruitment agency Stopgap, which specialises in middle-management interim positions. Owen says ...
Groupon readies to recruit agency for UK brief
01 Jun 2012 | by Sara Luker
Daily deals site Groupon is on the hunt for an agency to handle a UK account....The company has met with a shortlist of agencies to discuss an integrated brief covering business-to-business, consumer, corporate and issues management comms. Groupon confirmed the process although declined to add ... by nearly 50 per cent . Currently the site does not retain a UK PR agency, but it used Brunswick for its ...
Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
6. Nike 'Mario Balotelli' by Agence Leg, France 5,390 shares this week All time: 45 ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
The research director of a media agency once explained away statistics showing that a growing number of teenagers have dumped a 'significant other' via text message, as evidence that young people were 'embracing new platforms to better communicate'. In the Facebook era, where the ups and downs ...
My secret work weapon: You don't need to be loud - quiet determination can win
30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA
agency because they didn't think I was loud enough. I went on to get a job with a full-service agency ...
BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently ...
Tria Beauty appoints UM London to £1m media account
30 May 2012 | by Maisie McCabe
Beauty has not had a UK planning and buying agency before. All creative will initially be made in ...
Twitter in agency hunt to boost consumer appeal
29 May 2012 | by Sara Luker
mainstream consumer brand. The social network is looking for its first UK PR agency to position it as a...The pitch process, which coincides with an agency search by rival LinkedIn, has seen the site hold talks with a number of consumer agencies with the aim of rapidly boosting user numbers. Although ... UK users. Facebook has 30 million registered UK users. Twitter s chosen agency will be charged ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
