'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
agency. He went on to land a role as a temporary marketer at Research in Motion, working on BlackBerry ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
, UK managing director of recruitment agency Aquent, many businesses are feeling their way in digital ... workforce as teams struggle to cope with digital changes,' he adds. 'They can outsource digital to an agency ... of temporary recruitment agency Stopgap, which specialises in middle-management interim positions. Owen says ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years. Our business is expanding rapidly and we need an agency that can help increase our company awareness ... an invite to repitch for the account. The chosen agency will be tasked with handling the firm's operator ...
Phone company Vectone seeks help to target UK black and ethnic market
18 May 2012 | by Sara Luker
Low-cost phone company Vectone is searching for agency help to raise awareness in the black...The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs ... for agency support in the UK. Vectone Mobile is owned by Mundio Mobile and powered by the Everything Everywhere network, owners of Orange and T-Mobile. The network will also task the successful agency ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
officer at agency WCRS, which formerly handled the Vertu account. VERTU: THE FIGURES 300 ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
Centrica has launched a major pitch process for an agency to help mould the brand reputation...that British Gas is one of our biggest clients and one industry source labelled the brief an agency ... of agencies about the brief, but the process is thought to be in its early stages and no formal pitch has yet ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
