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Agency concern over post-COI plan

, covering creative services, DM, digital media, events and PR, will come into force in October. The other ...

Tailored content hits the target

things, and now they put it into the marketing budget. Where it used to be above-the-line and DM, now it ... agencies - DM, integrated, advertising, PR, digital social and content (are all) vying for the same thing ...

Building a bridge between brands and consumers

there will frequently be members of PR, media sales, advertising, in-store and DM agencies, all with their own part ...

DMGT's profits hit by Mail on Sunday price promotion

launched a major DM campaign, as it looked to capture its readers. Martin Morgan, DMGT chief executive ...

Russell Davies: You now need to be a doer and a thinker to get on in adland

, or printers did, or exhibition companies or DM houses. We rather looked down on them; we'd managed to make ...

Virgin Media shortlists four for £36m advertising account

to continue to handle DM. Virgin Media retained Manning Gottlieb OMD and Goodstuff Communications ...

It's about time our industry ditched the 'digital' moniker

just because they share a particular technology is odd. Would you combine packaging, DM and customer ...

Bupa calls £10m media review

. Bupa spent 3.2 million on TV, 1.7 million on press and more than 2 million on DM activity ...

Mirror and People plan major push for NotW readers

. The mid-market Mail on Sunday is hoping to capitalise by launching a major DM campaign targeting NotW ...

Mail on Sunday targets NotW readers with major DM push

. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.