Can the direct tribe deal with the engagement landgrab?
01 Dec 2011 | by Daniel Farey-Jones
or whether you re writing a DM piece, or any channel, where we ve moved forward as an industry I think is we ...
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Direct marketing charity fund invites grant applications
12 Apr 2012 | by Daniel Farey-Jones
The DM Foundation is chaired by Rosemary Smith, a former DMA chair, and has been launched with the intention of helping both organisations and individuals. It is aiming to give away a sum in the region ... s coffers in future. Smith said: "The DM Foundation will help those people and organisations that stand ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science
Think BR: Where does Aegis think it is going?
11 Oct 2011 | by Bob Willott
Earlier this week Aegis Group got in touch to gently challenge an assertion that the group had acquired two Swedish CRM/DM agencies "with no obvious strategic purpose". According to Aegis, the two very small acquisitions were intended to complement its existing operation in Sweden ...
Aegis acquires direct agencies to boost Scandinavian offering
05 Oct 2011 | by Daniel Farey-Jones
The sister agencies, Dubblera and Smicker, have been acquired from marketing consultancy DM-Konsult. Their clients include Volvo, Samsung, Stena Line, Canon and Ikea. Aegis is adding the agencies to its Aztec network, which provides transactional and post-purchase data to consumer packaged goods retailers ...
DMA expels Data Providers UK after code breaches
28 Sep 2011 | by Daniel Farey-Jones
, at the beginning of this year. Scott Logie, chair of the DMA board, said: "The DM Code of Practice ...
CREATIVE STRATEGY: Innocent. Guilty of being just a bit silly
19 May 2011 | by Simon S Kershaw
I have sometimes been described as, quote "a hard-core DM-er". Fair enough. It is true that I am
Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...It s funny. You can spend a career in DM, thinking you ve seen every sector, then you get a puppy ... document itself. I spoke to Alison Andrew, head of marketing at Petplan. What, I asked, makes their DM ... the relentless focus on a core brand message is what drives the quality of Petplan s DM. What s more ...
DMA suspends Phruit from membership
24 Feb 2011 | by Daniel Farey-Jones
of the following provisions of the DM Code of Practice: 21.18 and 21.80 on TPS compliance and data ...
PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
in 2007 and won the Andi Emerson Award at the New York Caples Awards for services to DM in 2009. Paul ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
