DMA tracks mobile marketing's progress
15 Nov 2007 | by Julia Buchanan
how to. DMA figures show that mobile marketing spend accounts for only 0.7 per cent of DM expenditure ...
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DLG to build on core remit
15 Nov 2007 | by Hugh Filman
already acquired competitor Wegener DM UK and online firm 43 since the 2006 buyout. Our refinancing ...
Tangled in the net while shopping
15 Nov 2007 | by Ken Gofton, a freelance journalist who has covered the marketingindustry for over two decades
syndicate, where was the harm? Now you can say that these examples are from the amateur end of the DM ...
Case Study - Littlewoods
15 Nov 2007
UK is an open database of proven DM-responsive names. Most contributors are heavy direct mail users ...
Diary of a Doormat - Adam Whittaker, chief executive; Reardon Smith Whittaker
15 Nov 2007
/web/freepost response mechanics - they d thrown the DM rule book at this one. Yet 30 years of waveguide speaker ...
Ask the experts
15 Nov 2007
clients and prospects to whom I run DM campaigns regularly, but I am keen to enhance this data. What can I ... years DM experience, gained both client and agency side. Danny Singer is founder and managing ...
Technique - Maximising your data with a prospect pool
15 Nov 2007
. Healthy Direct s DM acquisition as a result of more2 s strategy is fast becoming the model other large ...
DM Method: Steps to... Creating lifecycle campaigns
15 Nov 2007
A highly effective way of using email for marketing communications is to create timed and sequenced communications, triggered by events and customer behaviour, writes Mike Weston.
DM Method: Steps to... De-junking direct mail
15 Nov 2007
To a certain extent, direct mail will always be at risk of being labelled "junk". However, as Jared Read explains, creativity can turn around its fortunes, and it doesn't have to cost the earth.
DM Method: Steps to... Capitalising on digital print
15 Nov 2007 | by Graham Pugh
is not to get too excited about proving to customers we know their names and addresses. (Our DM will not work ... , at the time they are interested in buying from us. 2. THE DIFFERENCE BETWEEN DM AND JUNK MAIL A journalist ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
