Bupa shortlists four agencies in £10m media review
02 Sep 2011 | by Sophie Maden
spent 3.2m on TV, 1.7m on press and more than 2m on DM activity in the past 12 months, according ...
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DMGT's profits hit by Mail on Sunday price promotion
23 Nov 2011 | by John Reynolds
launched a major DM campaign, as it looked to capture its readers. Martin Morgan, DMGT chief executive ...
Mirror and People plan major push for NotW readers
13 Jul 2011 | by John Reynolds
. The mid-market Mail on Sunday is hoping to capitalise by launching a major DM campaign targeting NotW ...
Mail on Sunday targets NotW readers with major DM push
12 Jul 2011 | by Staff
. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
BBC Red Button attracts 11 million users a week
15 Dec 2009 | by Tristan O'Carroll
Red-button is deemed by many in the media and advertising community as relatively expensive - and ineffectual in terms of return on investment - compared to other forms of interactivity, such as online or DM. Meanwhile, other forms of interactive TV such as so-called green-button TV are emerging, which its ...
Mindshare wins DM brief for IMP
10 Dec 2009 | by Arif Durrani
across their range of partwork products. The win continues the expansion of Mindshare s DM portfolio ... director in July. Last month, the UK agency won the 3m media business with heavy DM work for Harley ...
Meet Mark Hopkins, Volkswagen Commercial Vehicles
07 Jul 2009 | by Staff
are using a range of media, including TV, radio, press, online, DM, eDM and CRM. The campaign ...
New Cabvision channel to offer passengers Top Gear highlights
21 May 2009 | by Maisie McCabe
by DMS Outdoor alongside the existing Cabvision portfolio of channels and sponsorship opportunities ... director of DMS Outdoor, said Top Gear was an ideal programme for providing entertaining and relaxing viewing during a busy day, and as such, would gain high audience figures. Initially, DMS Outdoor ...
Ad Spend Data Analysis: Cinema bucks trend
24 Mar 2009 | by Maisie McCabe
casualties in overall terms with online and DM, predictably, the winners as advertisers cut spend to focus ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
