FROM THE VAULT: Rogue accreditation scheme uncovered
12 Jun 2009 | by Suzy Bashford
on ads and DM, the policing of promotions does not have the same revenue streams. According to ISP ...
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Promo Review - Doritos iD3 promotion
27 Jul 2009 | by John Baker
's Vanishing Point. These campaigns were also fully integrated using DM packs for engaged participants ...
People: The people who made SP ... and those set to shape it
01 Jan 2009 | by James Quilter and Bhavna Mistry
KLP, he went on to act as CEO of the DMA at a time when DM was the growing force in marketing. He has ...
Live Issue: Carve a niche, or offer it all?
02 Sep 2008 | by James Quilter
. Tony Spong, head of DM and sales promotion at the AAR, says agencies can alienate themselves from big ... big ad agency, it is likely to sell you TV work; a DM agency will offer you direct activity. As a ...
BBC Magazines to launch loyalty programme for kids titles
11 Mar 2008 | by Julia Buchanan
Subscribers to magazines such as Dr Who Adventures, Girl Talk and CBeebies Weekly will be able to take part in the scheme, due to roll out in the summer. Integrated agency Geronimo has been appointed to develop the programme following a three-way pitch. Geronimo will work on DM, online and press ...
Digital: Does SP's future lie with digital?
20 Nov 2007 | by James Quilter
in tighter, brighter campaigns and a level of accountability previously reserved for DM. There really ...
Impact Awards 2007: DM Agency of the year
04 Oct 2007
WINNER Agency: Craik Jones Watson Mitchell Voelkel Clients: First Direct, Virgin Trains, Refuge WINNER Craik Jones Watson Mitchell Voelkel's work for First Direct aimed to convey the warmth and friendliness of the bank's consumer experience. Strong prospects for switching were identified...
Impact Awards 2007: In-store marketing agency of the year
04 Oct 2007
sponsorship, press, outdoor, radio, DM and in-store POS to raise awareness of the new branding. Thresher ...
Impact Awards 2007: Motivation agency of the year
04 Oct 2007
to Japan on offer, the programme kicked off with a DM piece that included a traditional Japanese durama ...
In-store Marketing: Supermarkets go ethnic to appeal to migrant groups
16 Jul 2007 | by James Thornton
s strategy So if the grocers are happy to merely dip their toe in the water, what about the likes of DM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
