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As part of marketing mix, PR cannot ignore other sectors

When PRWeek 's parent company, Haymarket Media, acquired DM News a few months ago, we all...they directly impact consumers in general, or even in other trade media. The issue that has the DM industry ... market has changed, other marketing disciplines, including DM and PR, play a major role in helping ...

Haymarket Media Acquires DM News

NEW YORK: Haymarket Media, the parent company of PRWeek , has acquired DM News from Courtenay...Founded by Adrian Courtenay, DM News was launched in 1979 and consists of DM News print edition, a weekly tabloid with a circulation over 50,000; the DM News Essential Guide series; Web site ... Media Group, owned by the Rt. Hon. the Lord Heseltine CH. DM News is a perfect fit not just next ...

Group pushes border fence bill

, however. Rep. Bennie Thompson (D-MS), expected to chair the House Homeland Security Committee in the 110th ...

PRWeek hires news editor, consumer reporter

of Youth Markets Alert , and prior to that was a senior reporter at DM News . Beth Herskovits, PRWeek ...

Captivate using PR for its advertising offerings

with an attentive audience, she added. Dotted Line placed stories about the advertising campaign in DM News ...

Internet Advertising: New tech for web media ads spurs concerns for PR pros

't yet protested en masse. DM News, a direct-marketing trade, reported that the firm began using ...

Global profile: Publicis Dialog

or not?): Publicis Dialog offers a core range of marketing services on a global basis including DM ...

Free of defunct parent, Rio hires Porter Novelli as AOR

After SonicBlue went belly up, Japanese home-electronics company D&M Holdings, which owns companies such as Denon and Marantz, won a bankruptcy-court auction for Rio and ReplayTV, both former divisions of SonicBlue. Rio now exists as its own company, and must deal with rebuilding its brand ...

MEDIA ROUNDUP: Men's grooming attracts the media

Maniglia, president of DM Public Relations, which represents Remington shaving and grooming products. "The ...

EDITORIAL: Size shouldn't be everything when it comes to selecting the right firm for your business

. No major holding-company boss has come from the PR or DM side. Perhaps as a by-product of this, PR firms ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.