Mark Pinsent, Shine Communications: Comms lines are blurring
12 May 2011 | by Mark Pinsent, Shine Communications
from an ad agency, a PR consultancy, DM, experiential, digital ... wherever. In fact, the days ...
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Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms
11 Oct 2011 | by Gordon Tempest-Hay, Blue Rubicon
department, internal comms in HR and most other comms disciplines such as advertising, digital and DM ...
From prweek.com/uk: From our bloggers
25 Jun 2010
is one doing just DM and digital, but the output will be worlds apart. As a result, integrated ...
Integrated marketing: The Big idea
20 Sep 2009 | by Arun Sudhaman
-neutral, picking one agency from the PR, media, digital and DM spheres. The result is The Big Idea project, run ... ) and Lida (DM) - did the rest. The process triggered a series of presentations, with each agency ...
CAMPAIGN: Bravissimo reveals the women behind the bras
10 Oct 2007 | by Alex Black
, inserts and DM. They also starred in the firm s first TV ad campaign. Dig For Fire developed a media ...
Government PR spend rises amid ad decline
31 Jan 2007 | by Sarah Robertson
spend on ads, DM and other marketing techniques is to fall, according to projections....The latest Central Office for Info rmation (COI) figures reveal projected spend for the PR and sponsorship division for 2006/07 is 24.5m up from 2005/06 s actual spend of 23.7m. This contrasts with a cut in other spending on ads, DM, broadcasting, publications, research and regional news service ...
Feature: Looking for new clients?
10 Jan 2007 | by Mark Johnson
The new year is the natural time for fresh thinking about the 12 months ahead. So how are agencies rethinking their new-business strategies? Research by agency-client matchmaker AAR comparing PR agencies with their media planning, DM, sales promotion and digital rivals reveals the industry actually devotes ...
Evaluation: How PR could learn to improve its aim
19 Aug 2005
When it comes to proving its worth, direct marketing (DM) blows every other marketing services ... is why DM expenditure has grown each year since 1992 and commands ever greater proportions of marketing budgets. DM does well because it goes deep. The industry has grown around complex geo-demographic tools ...
Campaign: Cornwall convinces firms to relocate - Business to Business
06 May 2005 | by Maja Pawinska
the campaign. Other activity included a report on the needs of entrepreneurs, while DM and viral marketing ...
Recruitment: Conquering age bias
29 Apr 2005
such good knowledge of our main field - the DM industry - as Rupert.' Furlong admits it can sometimes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
