USwitch's Holloway joins Yuuguu team
01 May 2008
the website, marketing and brand strategy, and customer communications including advertising, PR and DM ...
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Traditional marketers need not apply
03 Mar 2009 | by Kunal Dutta
on its accountability. Yet the cost and inefficiency of DM's paper-based triumvirate when compared ... of 'pure' DM pitches increase by 10.4 per cent compared to the previous year, while the number of integrated digital and DM projects was up by 15.8 per cent. "The sheer efficiency of eCRM will eventually ...
Nike unveils rich-media site for 23rd Air Jordan XX3 trainer
01 Apr 2008 | by Hayley Pinkerfield
at certain points. All offline creative assets, including print and DM poster creative, were taken from ...
The Revolution Masterclass on email marketing
01 Apr 2008
, they're missing out on a fantastic opportunity. "Email marketing is DM on steroids," says Gail ... of the retail banks, we used a teaser email campaign to link into a piece of DM pre- and post-campaign," says Dudleston. "To run a teaser campaign through DM is very difficult because of postage timings. But ...
Too many brands fail to take full advantage of email marketing
01 Apr 2008
twentysix. She has been working in the DM industry for 18 years, delivering campaigns for clients ...
Campaign study: VXR Racing Driver of the Year
14 Mar 2008
for the campaign, developing the competition's brand identity. Racing Driver of the Year reached consumers via DM ...
Digital direct: It's a fine line and we must be careful not to overstep it
14 Mar 2008 | by Martin Nieri, managing director of Clark McKay & Walpole
and brand. We talk about the nirvana state of DM/digital as being 'one-to-one' communications ...
Agencies: Specialist or full service?
22 Jan 2008 | by Trevor Clawson
, television and radio advertising, DM and digital marketing. We have digital specialists in-house, says ...
VCCP scoops Government school dinners work
11 Jan 2008 | by Hayley Pinkerfield
and the benefits of school food. VCCP has also been awarded a separate DM campaign to target parents of secondary ...
Digital direct: DM and email are complementary, so keep themcoming
01 Nov 2007 | by Lazar Dzamic, planning director at Kitcatt Nohr
of traditional marketing channels, DM particularly - is not subsiding. And they're basically right: email...be more personal. However, the question of whether email is going to replace DM is an interesting one, but requires a bit of nuancing. If the question is Will email totally replace DM in the future? , my answer ... more desirable objective. If the question is Is email going to replace DM for some purposes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
