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Adrian English promoted to head of media investment at Carat

as business director from McCann Erickson. According to Carat, the new structure is designed to reorganise ...

'Generation flux' marketers consider alternative career paths

designer, talks to Nicola Clark about how to get the career you want, on your terms....WHAT'S IN IT FOR YOU? Anoushka Feiler (below right) does not fit the stereotype of the burned-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she undertook a variety of consultancy positions to fund the launch of Bestique, her design and landscaping ...

Think BR: Are you managing what you measure or measuring what you manage?

to this driver analysis should be selected and designed to provide a line of sight to the business s internal processes, but all too often the research design is conducted in isolation. Effective stakeholder engagement at the outset to ensure all relevant units and influencers are involved in the research design ...

Understanding the customer journey

differently. We identified four stages in the journey, which we designated as absorbing, planning ...

Brand Republic Mobile Beta

responsive design. Any iOS or Android device should now display all our content, including galleries, videos ...

Forever Friends brings in Lucre to attract new fans

-faceted communications campaign, which has been carefully designed to promote the brand among our key consumer audiences ...

Pearl and Dean 'doomed planet' by BETC London

BETC London has created a cinema spot specifically designed to demonstrate the power of picture...Neil Dawson, the executive creative director of BETC London, said: "Doomed Planet" is designed specifically for the cinema so no other medium does it justice. So i would urge anyone watching it on their computer to wear headphones." The commercial was shot by Stephen Johnson at MJZ, with music was written ...

MasterCard extends Priceless campaign with festival sponsorship

As part of its three-year deal with the Southbank, MasterCard will sponsor a summer-long series of art and music events under the banner of the 'Festival of the World'. Attractions include a Festival of the World Museum designed by British designer Wayne Hemmingway; a giant wooden sculpture ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

alongside a piece of sound design. They all answered the line: 'You can't ignore what's under your nose ... design ever. "Where's that Joe Buck?" You probably don't know this but ... TM: I've rowed ...

Why does adland need a new creative agency?

to have a broad range of skills, from strategy to data to packaging design to social media to PR to SEO to mobile to production to project management to engineering to architecture to product design. (No-one said ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.