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Interview: Lisa Benenson

because we have this gigantic e-commerce engine of Hallmark.com [that] we get all the benefit of. PRWeek ...

Online world at your fingertips

in 1996. Online travel was one of the first success stories in e-commerce. It s such a convenient way ...

'GQ' launches charity fund

concert in New York this fall. GQ is also launching www.thegentlemensfund.com , featuring an e-commerce ...

Silmore leads AllBusiness.com through evolution

-2000 VP of e-commerce marketing, Internet division, Wells Fargo Co. ...

A measured response

that with an engagement metric in place for the ad industry, PR measurement will be able to get involved as well. E-commerce ... , president of KD Paine Partners, believes that more companies will be looking to tie Web traffic and e-commerce ...

The new, lightweight press kit

The press kit, that fundamental cornerstone of any PR outreach, has come a long way. So-called "e-kits" brim with CDs, DVDs, MP3s, RSS feeds, Web links, satellite feeds, and many other treats. Like e-mail and e-commerce, an e-kit may never totally replace its predecessor. But it is a vital part ...

SXSW festival reaffirms new media influence

network and e-commerce site for movie enthusiasts. But the diversity of attendees who all, some way ...

Widespread press push helps Bluefly tout its new focus

In the cutthroat world of e-commerce, Bluefly.com had carved out a niche as an online clothing

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.