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Lending star power to your brand

featured on the site is then linked to an e-commerce page on which consumers can buy it. "People like ...

PR TECHNIQUE - STREAMING MEDIA: The long arm of streaming media - Streaming media is growing in popularity. Craig McGuire reports on its practicality in communicating with the media, employees and investors

the junket, reporters could simultaneously access plot summary, cast bios and related e-commerce (Miramax ...

Weekly Web Watch - Old guard, meet New Economy: Toys ’R’ Us teams with Amazon

to be delivered in time. Basically, Toys R Us found it could not cope with the level of demand. This e-commerce ...

PR Play of the Week: Tiny muggles go wild about Harry

Scholastic s president. Meanwhile, Amazon dubbed the event e-commerce history. That s quite a bit ...

Internet movie promo at a screen near you: The success of the site for the Blair Witch Project was supposed to usher in a new age of Web promotions for movies. Instead, Hollywood is still dipping its toes into the Internet waters. Claire Atkinson reviews

and Fight Club, says movie sites are behind the curve because most are not e-commerce sites ... . New Line has also used the site for e-commerce, even conducting a Web auction for the car featured ...

NEWS IN BRIEF

. JMPR has also picked up Wrenchead.com, an online exchange and e-commerce site for auto and truck ...

MEDIA: Yahoo! Internet Life covers the consumer interactive world - Ziff Davis’ Yahoo! Internet Life is one of the few consumer mags dedicated to the Internet. Claire Atkinson takes a look at the secrets of its success

Life spin-off that covers e-commerce from a consumer perspective, which Golson also oversees ...

CLIENT PROFILE: Dueling sites fight for bit of female attention Women.com and iVillage have been battling for female eyeballs and wallets for over five years now. With the consumer dot-com sector in a tizzy, who’s winning the PR war? Aimee Grove r

What a difference a year makes. Up to and through the 1999 holiday season, Internet content and e-commerce...What a difference a year makes. Up to and through the 1999 holiday season, Internet content and e-commerce companies dominated the headlines with glowing puff pieces celebrating the wonders of online shopping and newly minted, 20-something millionaires. Just five months later, everyone ...

WEEKLY WEB WATCH: Amazon scores PR points from shift on ’one-click’ patent issue

such a part of the e-commerce landscape that almost every major Web retailer now does them ...

NEWS BRIEFS

developing technology to play digital audio and video across various platforms, and Springbow, an e-commerce ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.