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Widespread press push helps Bluefly tout its new focus

07 Nov 2005 | by David Ward

In the cutthroat world of e-commerce, Bluefly.com had carved out a niche as an online clothing

ANALYSIS: WEEKLY WEB WATCH: Auto dealers must change their image to adapt to e-commerce

11 Dec 2000

the dealer participants in FordDirect.com are making a convincing case to be a key part of the e-commerce ...

Pierpont to help grocery store go online

16 Oct 2000 | by SHERRI DEATHERAGE GREEN

grocery chain launch its e-commerce site....AUSTIN: Pierpont Communications has trounced five local and national firms to help Texas largest grocery chain launch its e-commerce site. San Antonio-based HEB chose Pierpont over Fleishman ... from nine Austin stores. Austin was picked as a springboard for e-commerce initiatives because ...

FitzGerald wins QVC account, and it is charged with attracting new e-users

25 Sep 2000 | by AIMEE GROVE

WESTCHESTER, PA: QVC, the dollars 2.9 million cable TV home shopping network, has picked FitzGerald Communications to handle PR for its online retail division. FitzGerald, a Cambridge, MA-based independent known more for its work in b-to-b and so-called deep technology than with consumer e-commerce ...

CLIENT PROFILE: God, woman and pink Caddies at Mary Kay - Some call it a cult, others say it’s a ticket to financial independence. Opinions vary on Mary Kay, but its 600,000-strong sales force and pink Cadillacs have become American icons. Sherri

05 Jun 2000 | by SHERRI DEATHERAGE GREEN

mails. Mary Kay s e-commerce site links buyers with local consultants. The company provides Web page ...

ANALYSIS: Profile - De Pinto takes Stoorza into the fast lane - In less than a year at the helm of Stoorza, Ziegaus & Metzger, Dave De Pinto has had his share of ups and downs. But he’s successfully leading the California public affairs shop

05 Jun 2000 | by AL HATTAL

-than-amicable circumstances. Under De Pinto s stewardship, Stoorza has placed increased focus on hot sectors like e-commerce ...

NEWS IN BRIEF

29 May 2000 | by STEVE LILIENTHAL

for corporate and e-commerce communications. NEW YORK: Concierge.com, a Web site for upscale ...

CLIENT PROFILE: Dueling sites fight for bit of female attention Women.com and iVillage have been battling for female eyeballs and wallets for over five years now. With the consumer dot-com sector in a tizzy, who’s winning the PR war? Aimee Grove r

15 May 2000 | by AIMEE GROVE

What a difference a year makes. Up to and through the 1999 holiday season, Internet content and e-commerce...What a difference a year makes. Up to and through the 1999 holiday season, Internet content and e-commerce companies dominated the headlines with glowing puff pieces celebrating the wonders of online shopping and newly minted, 20-something millionaires. Just five months later, everyone ...

NRW quietly wins Nordstrom .com

15 May 2000 | by AIMEE GROVE

marketing VP, Nordstrom.com is also losing its top e-commerce executive, EVP and GM, Bob Schwartz, who ...

WEEKLY WEB WATCH: Amazon scores PR points from shift on ’one-click’ patent issue

08 May 2000 | by STOVIN HAYTER, editor-in-chief of Revol

such a part of the e-commerce landscape that almost every major Web retailer now does them ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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