13 Nov 2006
| by Erica Iacono
that with an engagement metric in place for the ad industry, PR measurement will be able to get involved as well.
E-commerce ...
, president of KD Paine Partners, believes that more companies will be looking to tie Web traffic and e-commerce ...
15 May 2006
| by Craig McGuire
The press kit, that fundamental cornerstone of any PR outreach, has come a long way. So-called "e-kits" brim with CDs, DVDs, MP3s, RSS feeds, Web links, satellite feeds, and many other treats.
Like e-mail and e-commerce, an e-kit may never totally replace its predecessor. But it is a vital part ...
18 Jul 2005
| by Erica Iacono
the product differently: as an all-in-one solution, given its CRM, ERP, and e-commerce capabilities. "If I had ...