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A measured response

that with an engagement metric in place for the ad industry, PR measurement will be able to get involved as well. E-commerce ... , president of KD Paine Partners, believes that more companies will be looking to tie Web traffic and e-commerce ...

The new, lightweight press kit

The press kit, that fundamental cornerstone of any PR outreach, has come a long way. So-called "e-kits" brim with CDs, DVDs, MP3s, RSS feeds, Web links, satellite feeds, and many other treats. Like e-mail and e-commerce, an e-kit may never totally replace its predecessor. But it is a vital part ...

Research: Leading the brand

the product differently: as an all-in-one solution, given its CRM, ERP, and e-commerce capabilities. "If I had ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.