Covermounts - Rise of the branded freebie
01 Jun 2007 | by Robin Parker
partnership can have long-term value: Elle is covermounting Kurt Geiger flip-flops for the third year running ...
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Simple and Elle run skincare prize draw
27 Nov 2008 | by James Quilter
LONDON - ElleUK.com has launched a joint promotion with health and beauty brand Simple to drive awareness of its online 'Simple Skin Health Check" service.
Special Report: Covermounts - Why size matters
15 Jun 2006
of nearly every glossy to see the light of day. The trend trickled through into the winter months, with Elle ...
Profile: Face Academy - Faith Harrsen, senior brand manager, Nivea Visage
20 Sep 2005 | by Pip Brooking
consultations and free mini starter packs, as well as advertorials in Elle Girl and Sugar, plus web ...
LICENSING: Beware piracy if you're breaking China
01 Sep 2003 | by Suzy Bashford in Hong Kong
is a good time to take the plunge because licensors - such as Disney, Warner Bros, NBA and Elle - claim ...
SPECIAL REPORT LICENSING: RETAIL'S POWER OVER PROPERTIES - Licensing is a £124billion global industry. But a property's success or failure rests in the hands of the retailer, as Katie Hunt discovers
02 Feb 2002 | by KATIE HUNT
, would you know where to buy Bagpuss bags, or Elle-branded products? Probably not. While ...
SPECIAL REPORT MUSIC: SHELVING THE COVER VERSIONS - The popularity of music premiums has soared, but record labels are growing reluctant to sanction covermounts
17 Sep 2001 | by AMY PEMBLE
. Stacked on newsagent shelves, music CDs have been slapped onto a whole clutch of magazines such as Elle ...
Quality Street to shift emphasis
09 Oct 2000
, magazines including Elle, Vogue and Take A Break, and roadshows with prizes and giveaways. The move ...
ROUND TABLE: Covermounts - Eye-Level Impact - In an increasingly competitive market, covermounts are becoming the weapon of choice adding value to magazine brands. But do they bring long-term benefits? Bhavna Mistry convenes the P&I round table
20 Sep 2000 | by BHAVNA MISTRY
, when people really started spending, after Elle came out with its big covermount, the bag, she says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
