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FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

yourself at a certain market. We like to be seen in Vogue, Marie Claire, Elle and other specialist ...

CAMPAIGNS: Creating a new era in shopping - Consumer PR

. Results The fashion launch was attended by 40 journalists from titles including Elle, Vogue ...

MEDIA: PROFILE; Decor for the creme de la creme: Tyler Brule, editor-in- chief and founder, Wallpaper

in the country - apart from Elle Decoration there was very little that appealed, he says. There were a lot ... stints, including Elle and, significantly, series editor of a design and popular culture programme ... , London, Fox Television. 1992 Contributing editor, Elle 1995 Series editor, EBN 1996 Founder ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.