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Going live: What brands must consider when creating live content

-streamed the Elle Style Awards, says live content works best when there is some sort of exclusivity involved. Giving ...

London Fashion Week 25th anniversary rallies sponsors around 'prestige' event

Standard will once again be the media partner for 2009, and Hachette Filipacchi's Elle is the media sponsor ... publishing its International Collections issue and Elle this year releasing 11 different covers for its ...

And in the real world... Homebase, Santander, Aviva, M&S and more

, Elle McPherson and Ringo Starr. Source: The Daily Telegraph Royal Dutch Shell's profits have fallen ...

The Work: New Campaigns - The World

THE LOWDOWN The five-year-old campaign for Elle Macpherson's Intimates lingerie range is returning to its ...

K-Gold aims to poke fun at staid advertising

are running across fashion magazines including Vogue, Elle, Bazaar, and local title Self this month ...

Attracting the new premium consumer

Times to Elle, and you will learn that countless Fusionists can now afford a Gucci bag or a pair ...

CryoLife rebrands amid competition

The drive sees the company attempt to shift its marketing positioning to a more tangible proposition, for a product that remains in its infancy in Hong Kong. A new brand logo has been created, along with a print campaign that is running in Vogue and Elle, along with medical trade publications ...

Covermounts - Rise of the branded freebie

partnership can have long-term value: Elle is covermounting Kurt Geiger flip-flops for the third year running ...

Elle celebrates 21 years with Versace as guest editor

LONDON - Hachette Filipacchi UK's fashion magazine Elle is launching a special collectors' issue..., and featured again in a 10-page picture portfolio shot by Elle photographer Mark Seliger. As part of the launch, Elle has secured 26 one-off pieces from the world's top designers, including Mulberry, Dior ... for the Breast Health Institute -- a charity dedicated to breast cancer research and treatment. Elle ...

News Magazines prepares £6m drive for Inside Out

, is joined by art director Debi Angel, who art directed the launches of Elle, Red and Red Decoration ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.