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Mama Cash touts women's rights in 88-day online push
02 Aug 2006 | by Erica Iacono
contacted McPherson Associates to help plan the effort. Strategy Lisa Daniels, project manager at McPherson, says because the target audience was young, affluent businesswomen across Europe and the US ... donor countries - the US, UK, and Netherlands. Tactics McPherson created a virtual e ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
