Book of lists 2006
18 Dec 2006
-weekly. 3 Hachette Filipacchi Not only did it shutter the print version of Elle Girl , it also had a ...
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The simple life
29 Jan 2007 | by Celeste Altus
and men s magazines; tech products are now just as likely to be seen in US Weekly and Elle . PR pros ...
Jury out as MySpace mulls print title
11 Sep 2006 | by Erica Iacono
toward the younger demographic - Teen People and Elle Girl being the most recent - have abandoned ...
Mama Cash touts women's rights in 88-day online push
02 Aug 2006 | by Erica Iacono
contacted McPherson Associates to help plan the effort. Strategy Lisa Daniels, project manager at McPherson, says because the target audience was young, affluent businesswomen across Europe and the US ... donor countries - the US, UK, and Netherlands. Tactics McPherson created a virtual e ...
Google adds to Washington office
31 May 2006 | by Ted McKenna
, Bernhard, McPherson Hand, and from 2002 to 2004 served as an advisor at the US Department of Justice ...
Launches must be products of creativity
22 May 2006 | by Lisa LaMotta
to discover the healing powers of zinc. MMC's efforts paid off with coverage in titles including Elle ...
Today's corporate rock
29 Mar 2006 | by Keith O'Brien
for the punk aesthetic, consider some of the other sponsors: Elle Girl , Gold Bond, Cingular, Energizer ...
Horn Group wins WebEx account
25 Jan 2006 | by Andrew Gordon
and revenue. Yet its positioning in the market and media does not reflect that. Dee Anna McPherson, a ...
The job circuit
31 Oct 2005 | by David Ward
industries. Dee Anna McPherson, who spent eight years at Edelman before moving to a corporate communications ... , but on the corporate side, it's about not making mistakes," McPherson notes. "If you do something that upsets ... worked twice as much as at any agency because we were going through a hostile takeover," says McPherson ...
Web-based firms move past hype
03 Oct 2005 | by David Ward
able reach out to a much wider swath of outlets. We used to go to Vogue and Elle with sites that were ...
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