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P&G data could spur firms to mark their own PR value
28 Nov 2005 | by Craig McGuire
, Susan McPherson, the PRN VP overseeing MediaSense, notes that, unlike most products the company has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
