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Diabetes campaign urges active lifestyle

The campaign is set to visit 10 cities over the course of the summer, each one in conjunction with a popular community event. The campaign s kickoff last week, for example, took place at the New England Spring Flower Show. As part of the campaign actress Delta Burke will serve as a spokesperson ...

GFF unveils healthy initiative to facilitate bread's rise in US

, Kent in England, the sandwich's supposed birthplace. Representatives are also meeting with state ...

What goes online

professionally for England juggernaut Manchester United) are becoming stars on this side of the pond. When ...

The Azores Islands forge a connection with audience in US

. The focus of the effort started in New England because there are a number of people of Azorean descent ... this place that was so close and played an important part in New England history," explains Jayme Simoes, who ...

Fundraiser: Clinton, Cone help children's charity with benefit event

in 2005 and, in coming years, to expand to other New England states and to the rest of the US. PR team ...

Product Launch: Keurig gives media taste of its coffee-brewer superiority

with New England Bride to be featured in its bridal shows and on its website. The firm also sent more ...

Bicentennial Celebration: Pierce's obscurity draws attention to 200th anniversary

, and National Public Radio, as well as a number of regional New England papers. The website recorded an average ...

Formula to help Newcastle step up outreach for beer

SAN DIEGO: In a bid to better explain its product to consumers, England's Newcastle Brown Ale has

Memphis plays up role in Elvis' debut to attract tourists

. The city is also working on related projects with sister city Liverpool, England (home of The Beatles ...

EDITORIAL: TiVo's Super Bowl coup offers an example of maximizing capabilities that PR should follow

TiVo did almost as well at the Super Bowl as the New England Patriots, scoring an unexpected

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.